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Whether you purchase a scan tool, lab scope, power graphing multi-meter, or a console-type analyzer, you deserve a reasonable return on that investment. You can''t rely solely on increases in technician productivity to pay for this expenditure. Many car owners like to competitively shop prices for repairs. If a customer brings in a vehicle with a driveability problem and asks. "What''s wrong?" and "How much will it cost to fix?" there''s no guarantee you''ll get the job. If he or she thinks your price is too high, he or she may call another shop. Since the second shop doesn''t have to diagnose the problem because you already did, its price might be lower and you''ll be out the diagnostic time you put in.Diagnostic equipment should be its own profit center. That means charging separately for diagnostic time. More than 80% of repair shops now charge separately for diagnostic services. Use to following formula to figure your ROI:

"That was way back in 1968," Braswell recalls today. "One of the first things I learned was that mowing often leads to landscaping. And landscaping creates even more opportunity."What''s the greatest market change in last three decades?Braswell found even more business in tree care. His local company soon became Southern Tree & Landscape. It began, he recalls, with "nine employees in a small office trailer," and later grew to several hundred in multiple locations."New customers would often contact us to maintain their yards," Braswell explains, but "then they''d decide to do some landscaping and tree-planting. We became experts at both.""The biggest market change," Braswell emphasizes, "is that even people who love to do yard work decide to have someone else to do their maintenance. This opens all sorts of new markets."